One of the most important aspects of an Sms marketing campaign is the delivery of the call to action. This is where the possible subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a opening to pull out their phone and text.
We all the time tell clients to think about their existing media first. Tv, radio, print, and outdoor are the easiest and regularly most efficient places to put a text in call to action. However, customary media can be high-priced so seeing for more unique opportunities can be very advantageous.
Laptop Sleeve
Take for example a coffee sleeve I spotted while a modern trip to Baltimore which directed people to text in for Ravens football text updates from the Baltimore Sun newspaper. Whatever who's ever been to a coffee shop will tell you most people either they are with someone or not are regularly messing with their phone while downing their favorite latte (I saw any good examples while we waited for our order). The placement of this text message marketing campaign on a coffee sleeve is "prime real estate" when it comes to attracting the attentiveness of a possible Sms subscriber. It was almost impossible to put the cup down and not read the call to action from the Baltimore Sun on the sleeve. It was almost just as impossible for me to resist texting in and signing up. The response message thanked me for joining and informed me I signed up to receive "up to 2 msgs per day". That's quite a few messages so if that's the norm I may be opting out soon.
While it was good to see this type of creativity in a text message marketing campaign it would have been nice to see the coffee shop building its own mobile marketing list from the cups they hand out. I hope they got more than free sleeves for giving up that spot!
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